Scrubbable Paint

It seems most people want to have a color painted on the walls in there home and some overlook the need for a durable paint.  You may want to ensure it is scrubbable/washable paint to allow you to keep a clean and neat wall without the need to repaint a portion or worse the entire wall to avoid a difference in the sheen. I have kids and pets and I know this is a must to have, but can be beneficial for any home.